Win, Keep and Grow your Clients: Marketing and Communication Strategies for Law Firms

How lawyers manage their marketing demonstrates the way in which they deliver client services.

Day 1 will focus on building and developing relationships from the first contact to winning the mandate. These marketing skills are fundamental throughout long-term client relationships. Day 2 will focus on how to prevent this and how to ensure that loyal clients become your greatest ambassadors.

It costs up to nine times more to win a new client than to win more work from a current client. When clients start feeling that their lawyers are taking them for granted, and not nurturing them as they did at the start of a relationship, they are vulnerable to approaches from other law firms.

Objectives of the workshop are to develop strategies and skills to:

• win more clients
• win more work
• keep your current clients happy and loyal
• grow your current clients

We look forward to welcoming you to Paris!